I was deeply frustrated to see how their weavings and art were undervalued. Many people are unaware of the work, time, and history behind a craft, a Wayuu bag, or a textile. Their faces, life stories, and culture… were invisible to most consumers.
Then I thought: why not create products with purpose?
Products that tell a story, honor their ancestral heritage, and at the same time, dignify their craft. I wanted to create, together with them, authentic, high-quality collections that blend tradition and innovation. And that’s how Castellano was born.
Castellano is more than just a brand of handcrafted jewelry and woven accessories.
It is a way to connect with the ancestral techniques of our culture, preserve its weavings, support the circular economy, and raise awareness of what lies behind each piece: a story, a tradition, a living craft.
I decided that Castellano would be a brand that supports and dignifies the work of artisans, recognizing their talent and helping preserve their cultural heritage. That’s why every year I travel to the community where we weave our bracelets, spend time with the artisans, and, together with my team, create videos and interviews so you can get a closer look at Wayuu culture.

