BREAKING NEWS: Business is being relocated to NYC! oh yeah!
A quick update on what is going on in CASTELLANO'S world!
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Backpacks are on the way! Spring update
Hi Familia!
Spring is now commencing and I hope everyone is basking in the sun ! Just to update you guys on what's been happening...
The backpacks and small bags are in the last stages of production and they are due to be finalised at the end of this month, with leather details and finishing touches being added in the process at the moment. More than 50 women are grateful for the pledges made for them and the jobs we have provided for them.
"My brand has changed people’s perceptions of luxury"
A look into how Castellano has changed people's perception of luxury and the how sustainable products are compatible with luxury
Let's kick off 2017 with good vibes! Kickstarter rewards on its way!
It has been a while since my last update! I hope you have had a great festive period with your family and friends!
I am now in Colombia writing this post from Bogotá, having just came back from a 10 day trip in the Guajira desert with the Wayuu tribe.
I am extremely excited to tell you that the production of the textiles for our Wayuu backpacks has started. 50 Wayuu artisans are now weaving the patters you selected from the surveys with each piece taking 20 days to be made! We hope to receive the material by the end of February and spend the next couple of months adding the leather details and finishing touches. We are on track to deliver the backpacks early in May, just in time for the summer! Backers of the Wayuu bracelets and crossbody bags will have their products ready slightly earlier with orders due to be shipped at the beginning of March.
Castellano's Journal // December
Hi guys,
It’s Daniela here, I will be giving you a quick update on December and rounding off 2016, what a year!
Beyond the #Girlbossmoment: Daniela Castellanos raises $12K on Kickstarter in the first 24 hours!
Being a female entrepreneur is hard. Being a solo founder is even harder. Running a company that allows indigenous women in Colombia to make a living? Well, that kind of pressure sends me rushing to eat chocolate more than I’d like to admit. So, when I decided to do a Kickstarter to support my company Castellano, which makes bags and bracelets, the pressure I felt was immense.
My vision for my company has always been to cut out the middleman by working directly with the women who create the products, meaning people can get luxury products without the four-figure price tag, and I can pay the Colombian women who make them what they deserve. I saw Kickstarter as the way to do that. So, I spent two months preparing. I contacted everyone who had ever bought from my company previously. I asked all of my friends if they’d be willing to pledge on the first day.